Time-pressed professionals can’t be expected to know everything, which is why Lorrie Thomas Ross packed a semester’s worth of wisdom, insight, and know-how in one easy-to-understand, step-by-step course book. In The McGraw-Hill 36-Hour Course: Online Marketing, readers are guided through essential information for taking full advantage of everything the digital space has to offer, including search engine optimization, social media, and mobile, viral, and content marketing.
This books illustrates how any kind of organization can uncork viral loops to benefit its own bottom line, communicate socially on a multitude of platforms, and disseminate its message: There are no "shoulds" -- only "coulds!" -- on the Web!
Enlisted by educational publisher McGraw-Hill, Lorrie Thomas Ross designed her book to be a helpful and comprehensible guide to support entrepreneurs, small business owners, students, marketing professionals, students and corporations. Lending her expertise as a self proclaimed "she-geek" in the field of web marketing, Thomas Ross is known for her creative ability to diagnose problems and find effective marketing solutions.
This online marketing book is a comprehensive guide for anyone who wants to learn how to communicate socially on a multitude of platforms to build credibility, visibility and sellability. With Lorrie’s decade-plus of online marketing and teaching expertise, readers learn in easy terms why online marketing is not just about using tools like blogs, social media, or e-mail, it’s how the online tools are used in order to serve customers, support business goals, and sell products and/or services.
Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It’s about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. Get on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as:
You can even get a Certificate in Online Marketing through a Free online examination on the McGraw-Hill Professional's website!!