Research confirms that over 90% of Internet users utilize search engines to find products, services, or information. Search Engine Marketing (SEM) is a critical medium for brand awareness and customer acquisition, and a lucrative way to reinforce and drive home online and offline market efforts. This two-day course educates students on the main components that make up Search Engine Marketing. Students leave with a breadth of information, best practices, and ways to effectively incorporate SEM into their marketing efforts. Course topics include:
- How search engines work
- Natural/organic search
- Pay per click
- Pay per inclusion
- Vertical search
- Search engine optimization best practices
- Paid search best practices
- How to evaluate third party SEM vendors
- Developing Search Engine Marketing strategy
Upcoming Search Engine Marketing Applications Classes: Search Engine Marketing - One Day Course If you have questions about upcoming search engine marketing classes or would like to be notified via email with upcoming class information, contact LTWM today.
When: Saturday, October 25 8:30am - 5:30pm
Where: UC BERKELEY EXTENSION
"Lorrie was an amazing teacher! I learned a lot about Web Marketing in a few weeks. Lorrie teaches the basic tennants of marketing on the internet as well as the tools used to apply that knowledge and includes many of her own personal experiences making it easy to relate to. I used many of the tools I learned in Lorrie's class to increase our company's web sales dramatically in just a few months. Without Lorrie's class there are many aspects of Web Marketing that I never would have figured out on my own! My bosses are thrilled with the improvements made on our website and in our other marketing ventures - all made from suggestions and lessons learned during Lorrie's Web Marketing class!"
“Lorrie brought a lot of enthusiasm to the class and her knowledge of this field made the class worth taking.”
“Great class, it inspired a ton of ideas… good to see that some of the little things that we've put in place are showing results. The was an excellent boost, honestly, I have a much better sense of how SEO, email and affiliate programs work and how we can put these tools to use.”
“Lorrie is a wealth of knowledge! Her class was extremely helpful and converts perfectly into practical application.”
