UC BERKELEY EXTENSION and SBCC
Whether it's blogs, Facebook, LinkedIn or Twitter, social platforms are doing more than driving buzz - they are driving purchasing decisions across the world. As social networks grow, their power to shape consumer conversations and amplify word-of-mouth chatter is on the rise.
This course will cover the core concepts of social media marketing, explore techniques for employing social media as a marketing tool and present ways to develop strategy.
Students will have a breadth and depth of social media as a low-cost marketing tool and know how to use these popular platforms to gain a competitive edge and create a powerful voice in this "influence economy," where anyone with an opinion (we're talking about you!) can affect great change.
“Lorrie brings a lot of passion to her teaching and clearly cares about passing along her expertise. She is truly an Internet Marketing expert. Lorrie is an engaging instructor who can be counted in for delivering a lively lecture.”
“Lorrie offers a wealth of knowledge about internet marketing, and internet marketing in general. Lorrie’s content made me re-think the value of internet marketing as a valuable and necessary tool for successful business today. She offers a lot of validity to the field and her best practices will help me with my campaigns from now on.”
“Lorrie was the perfect teacher for this class. She has a lot of experience and relevant wisdom that is valuable in the real world. She is a great communicator and is able to convey terminology and concepts in an understandable manner.”
“I took Lorrie’s class because I thought it would give practical knowledge and that’s exactly what I got. Excellent material and topics…The value of this class is that it can actually help you grow a business. I think this should be a core class for a small business owner.”