The course addresses the most current principles and practices of web marketing. It presents strategies designed to give businesses (large and small) the opportunity to attract the right consumers for their product or service. Students learn how marketing on the Web can help build brand awareness, attract shoppers, enhance customer loyalty, and capture market share. Students are given the tools to think critically about web marketing opportunities to develop a plan that best fits their individual needs and marketing goals.
Topics include:
- Building an Internet marketing plan
- Evaluating interactive marketing resources and suppliers
- Establishing workable budgets and timelines
- Harnessing the power of online database marketing tools
- Employing an active, purposeful Web site
- Increasing site traffic by creating a community, boosting return visits, and expanding site interactions
- Exploring alliances with other companies in co-marketing ventures
- Conducting analysis of site and cost effectiveness
The web marketing applications at class at UCSB Extension covers search engine marketing, search engine optimization, affiliate marketing, online media buying, pay per click advertising, pay per inclusion, e-mail marketing, strategic partnerships, utilizing online marketing tools, and more.
Upcoming Web Marketing Applications Class:
When: Thursdays, 6pm- 9pm, Oct 16 - Nov 20th
Where: UCSB EXTENSION GOLETA - STORKE CENTER
If you have questions about web marketing classes or would like to be notified via email with upcoming class information, contact LTWM today.
“Lorrie brings a lot of passion to her teaching and clearly cares about passing along her expertise. She is truly an Internet Marketing expert. Lorrie is an engaging instructor who can be counted in for delivering a lively lecture.”
“Lorrie offers a wealth of knowledge about internet marketing, and internet marketing in general. Lorrie’s content made me re-think the value of internet marketing as a valuable and necessary tool for successful business today. She offers a lot of validity to the field and her best practices will help me with my campaigns from now on.”
“Lorrie was the perfect teacher for this class. She has a lot of experience and relevant wisdom that is valuable in the real world. She is a great communicator and is able to convey terminology and concepts in an understandable manner.”
“I took Lorrie’s class because I thought it would give practical knowledge and that’s exactly what I got. Excellent material and topics…The value of this class is that it can actually help you grow a business. I think this should be a core class for a small business owner.”
