Lorrie Thomas Ross In The News

Lorrie Thomas Ross, M.A. is a speaker, trainer, marketing expert and CEO of Web Marketing Therapy®, a marketing agency and training company that diagnoses, prescribes and guides healthy marketing solutions. Her expertise empowers organizations to create scalable web solutions that brand, build and boost business.

Lorrie teaches workshops for corporations and through UC Berkeley Extension, was on the founding team at ValueClick Media and speaks nationally on a number of marketing-related topics and writes for several online publications. Her book, The 36 Hour Course to Online Marketing (McGraw-Hill) is a must-read. She has been featured in the media as a web marketing expert by publications like INC Magazine, Forbes, SUCCESS Magazine, The Associated Press, eCommerce Times, Entrepreneur, DM News and Tech News World.

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April 19, 2013. Lorrie Thomas Ross, The Marketing Therapist® received a video testimonial from client, Ann Levine on a segment for FreelanceMoms.com. Levine said, "I decided that I was ready for help and that I didn’t have to do everything by myself. I reached out to Lorrie Thomas Ross who is The Marketing Therapist® of WebMarketingTherapy.com. I just felt like she knew what I needed to do next – that I didn’t know. Lorrie was the one who taught me about blogging. Blogging changed my business. Within a year or so I had 100,000 readers. Lorrie helped me take my business to the next level." View video.
April 12, 2013. Speaker and Author of the The McGraw-Hill 36-Hour Course: Online Marketing, Lorrie Thomas Ross was featured on a billboard in New York City's iconic "Times Square" on Friday, April 12th 2013. Thomas Ross was chosen by PRNewswire for her ProfNet Success Story. Click here to see Lorrie's appearance in Times Square.
March 27, 2013. Motivational Marketing Speaker and CEO, Lorrie Thomas Ross was featured in the Santa Barbara Independent in an announcement titled "Marketing Speaker Keynotes at SB Business Expo." On April 20th, 2013 Santa Barbara’s first-ever Business Expo will feature Thomas Ross as their Keynote Speaker. Read full article here.
February 5, 2013. Web marketing expert, Lorrie Thomas Ross was interviewed for an article in Reading Eagle Business Weekly titled "A Green Martha Stewart." Thomas Ross dispenses her expertise and the steps Danny Seo took to build his brand. "He owns his namesake website and posts regularly on multiple online platforms. He’s media-friendly, continues to care about the environment and he knows how to tell a good story, down to his Earth Day birthday. He found a really great niche and he’s holding his line." Read full article here.
December 4, 2012. The J.O.B. Radio Show with Host Larry Olson recently featured Online Marketing Expert, Lorrie Thomas Ross of Web Marketing Therapy® on an episode to talk about branding – the topic of her latest video course released by lynda.com titled "Brand Building Basics." Listen to the podcast here.
November 2, 2012. The book, "8 Mandates for Social Media Marketing Success" by Kent Huffman featured a Success Story on one of Web Marketing Therapy’s clients – Calla Gold Jewelry. Lorrie Thomas Ross aka The Marketing Therapist®, shared how Calla Gold, a Personal Jeweler, and Web Marketing Therapy® worked together to design and launch her new Social-Centric Website, eBook, Blog, Facebook & YouTube Channel. Read full Success Story here.
October 25, 2012. Holly’s Digital Advice with Radio Host Holly Campbell of W4WN.com featured Lorrie Thomas Ross, Online Marketing Expert and CEO of Web Marketing Therapy® on an episode to talk about her agency’s therapeutic approach to using online marketing tools i.e. Blog, Social Media as your digital rolodex. As Ross states "It’s not the tools it’s how we use them." Listen here.
October 9, 2012. Lorrie Thomas Ross, CEO of Web Marketing Therapy® and The Marketing Therapist® was quoted in a recent article by Loop21 titled "Top 10 Tips for Aspiring Female Entrepreneurs." The article features Thomas Ross’ marketing advice as an marketing expert and female entrepreneur. Ross says, "Men are more likely to ‘do what they do best’ and hire others to do the rest." Read full article here.
September 24, 2012. Lorrie Thomas Ross was quoted in a recent article by cleveland.com titled "J.C. Penney is still striving to become ‘America’s Favorite Store’." Thomas Ross shares her marketing expertise as an advisor and a former J.C.Penney employee (in high school and college). Thomas Ross says, "Their re-brand was strategic, bold and brilliant: Everything from the all-American red/white/blue logo to the new pricing messaging is calculated, positive new marketing to not only build loyalty with current customers, but to welcome in new customers."
September 10, 2012. Lorrie Thomas Ross, online marketing expert and CEO of Web Marketing Therapy® was recently quoted by MSN’s Business on Main. In the article "How Standout Design Can Boost Your Brand and Sales," Thomas Ross shares her insight on how "Small-business owners need to think of design not as a ’spend,‘ but rather as an investment." Read full article here.
August 29, 2012. The Marketing Therapist®, aka Lorrie Thomas Ross, was quoted in the Investor’s Business Daily® "Leaders & Success" section article titled "What To Do If You Didn't Mean To Post It." Lorrie shared her web expertise on how part of being human is having oops moments and to not get defensive. Read the full article here.
July 26, 2012. Lorrie Thomas Ross was quoted in The Wall Street Journal’s "Small Business" Section in an article titled "Hoping to Fix Bad Reviews? Not So Fast." The Marketing Therapist® shared her expertise on how small businesses are increasingly turning to online reputation-management services. Read the full article here.
June 28, 2012. Wild Web Woman®, Lorrie Thomas Ross talks Social Media Marketing with Hosts of The Big Biz Show™. Ross describes Pinterest as a virtual pinboard helping web surfers, marketers and businesses share content in an eye pleasing way.
June 20, 2012. Web Marketing Expert, Lorrie Thomas Ross discusses with Host Bob "Sully" Sullivan of The Big Biz Show™ how having just a website is not enough these days - providing educational content through blogging, article marketing, social media marketing and online press releases gives customers value. The Wild Web Woman® advises on planning and building your website as a passionate professional. View episode.
June 18, 2012. The American Medical Association featured web marketing expertise from Lorrie Thomas Ross, CEO of Web Marketing Therapy in an article titled "How some physicians use YouTube for networking" in the Technically Speaking section. Ross was quoted about the professional benefits of sharing videos with other physicians through Social Media Channels for increased visibility.
May 24, 2012. Baseline Magazine quoted Lorrie Thomas Ross aka The Marketing Therapist® in an article titled "Good Customer Care Builds Loyalty." Lorrie shared her online marketing expertise on how companies need to find ways to more effectively engage their customers through strategic usage of Social Media Marketing. Read the full article here.
May 22, 2012. Wild Web Woman and Online Marketing Expert, Lorrie Thomas Ross was recently featured in a Convenience Store News article. Ross presented a session at NACStech on "Leveraging Social Media" and outlines her five-step approach to achieving success in the social media market here.
April 2, 2012. Online Marketing Expert, Lorrie Thomas Ross discusses the importance of creating an online presence in American Medical News "7 Missed Opportunities of Not Creating an Online Presence".
February 29, 2012. Lorrie Thomas Ross, The Marketing Therapist® was profiled as the newest SheBrand Superstar! SheBrand creator Liz Dennery Sanders features Lorrie’s words of wisdom with plenty of expert personal branding tips and marketing inspiration from this sassy Wild Web Woman®.
January 27, 2012. Wild Web Woman® Lorrie Thomas Ross stages a design intervention on the Big Biz Radio Show’s Twitter profile. The self proclaimed "she geek" advises on how to leverage your business through strategic social media marketing.
January 20, 2012. Lorrie Thomas Ross, The Marketing Therapist® makes a guest appearance on the Big Biz Radio Show offering expert advice on web marketing best practices and speaking about her book, The 36-Hour Course to Online Marketing.
December 14, 2011. Lorrie Thomas Ross, CEO of Web Marketing Therapy® and The Marketing Therapist® was featured in the San Francisco Chronicle’s SFGate as a web marketing expert whose online video tutorial course "Online Marketing Fundamentals" on lynda.com was recently launched.
December 14, 2011. Lorrie Thomas Ross, The Marketing Therapist® and Author of the new video course "Online Marketing Fundamentals" on lynda.com was featured in Santa Barbara's Independent.
November 3, 2011. Lorrie Thomas Ross, The Marketing Therapist®, CEO and Founder of Web Marketing Therapy® was quoted and featured in an Alumni Profile story in the Fall 2011 edition of Transformations: The Antioch University Santa Barbara Alumni Magazine.
May 13th, 2011. Lorrie Thomas Ross, Founder and CEO of Web Marketing Therapy was a nominee for the National Association of Women Business Owners Spirit of Entrepreneurialism awards for 2011.
April 14th, 2011. Lorrie Thomas, CEO (Chief Enthusiasm Officer) of Web Marketing Therapy® is interviewed by herBusiness program of the Australian Businesswomen’s Network. The Marketing Therapist® discusses how to bring together the pieces of your web marketing puzzle through your website, content marketing, blogging, social media, web analytics and more!
March 3, 2011. Lorrie Thomas, CEO of Web Marketing Therapy®, was featured in the Who’s Who in Advertising, Marketing & PR section of the Pacific Coast Business Times.
February 2, 2011. Interviewed by OurBlook on the topic of Online Education. Lorrie Thomas addresses the pros and cons of online learning from her perspective as a professor and web marketing trainer.
February 17, 2011. Lorrie Thomas, The Marketing Therapist®, partners with Zoomerang to discuss "Innovative Online Marketing Ideas on a Shoestring Budget" with over 900 attendees. The webinar provided participants with insights into online marketing initiatives in a stretched economy.
February 11, 2011. Lorrie Thomas, CEO of Web Marketing Therapy®, shares tips of successful entrepreneurs in Success Magazine’s March 2011 Issue. Thomas explains how businesspeople should invest in a web SOLUTION to help share who you are, what you do and who you serve.
February 2, 2011. Interviewed by OurBlook on the topic of Online Education. Lorrie Thomas addresses the pros and cons of online learning from her perspective as a professor and web marketing trainer.
January 24, 2011. Lorrie Thomas, CEO of Web Marketing Therapy®, asked to comment on ReachLocal in Los Angeles Business Journal’s story "Local Focus Puts Online Ad Firm in the Spotlight."
January 12, 2011. Lorrie Thomas, The Marketing Therapist® and online marketing expert, shares with Inc. Magazine how the About Page of your website can help your business connect with site visitors in the article "The New Rules of Branding Your Business Online."
January 12, 2011. Lorrie Thomas, Web Marketing Therapy® CEO shares why bloggers are transparent about advertising income with MarketWatch in their article "Blogging All the Way to the Bank: Successful bloggers explain how they made a go of it."
January 9, 2011. Lorrie Thomas and Web Marketing Therapy® cited in Chapter 13 of the 30-Minute Social Media Marketing book (Mc Graw-Hill) by Susan Gunelis on why indirect marketing is an important part of social media marketing.
December 10, 2010. Lorrie Thomas, Web Marketing Therapist® and Social Media Expert, is quoted in the Mashable article "For Restaurants, Social Media Is About More Than Just Marketing."
November 16th, 2010. Lorrie Thomas, Web Marketing Expert and CEO of Web Marketing Therapy®, shares "How to Make a Blog Your Social Media Nucleus" with Web Marketing Today.
mlive.com
November 8th, 2010. Lorrie Thomas quoted in an article on "When should children be given cell phones?" talking about internet security and tips for parents.
October 18, 2010. Lorrie Thomas, interviewed by INC on how to design a great "About Us" page on your website - great tips and ideas.
October 2, 2010. The Marketing Therapist®, Lorrie Thomas, is quoted in The Arizona Republic article "Facebook, Other Social Media Give Users 'Persona' Power", where she talks about social media and Total Web Brand Domination.
October 1, 2010. Lorrie Thomas, CEO of Web Marketing Therapy® and social media expert, shares tips with The Arizona Republic on how social media tools, such as Facebook, can be used to distribute quality information.
September 27, 2010. Lorrie Thomas, Web Marketing Expert and CEO of Web Marketing Therapy® shares Five Tips to Blog Content Success with Web Marketing Today.
April 26th, 2010. Lorrie Thomas quoted in Forbes.com What Men and Women are Doing On Facebook article. Women use social networking for connections, while men use them to raise their status.
July 15, 2010. The Marketing Therapist® makes iMediaConnection’s 5 outside-the-box marketing job descriptions
July 15, 2010. The Marketing Therapist® makes iMediaConnection’s 5 outside-the-box marketing job descriptions
Marketing Vox
June 29, 2010. Lorrie Thomas, The Marketing Therapist® and online marketing expert, answers the question "Are Banner Ads Dead?" for Marketing Vox.
April 26th, 2010. Lorrie Thomas quoted in Forbes.com What Men and Women are Doing On Facebook article. Women use social networking for connections, while men use them to raise their status.
February 25th, 2010. TRUSTe Launches Innovative Privacy Policy Generator for Small and Medium-Sized Businesses. Web Marketing Therapy® cited as best practice privacy policy for small business web compliance.
Lorrie Thomas, The Marketing Therapist®, explains How to Make Your Business BIG on the Web at SPAA 2010 on Sunday, February 21st.
January 28th, 2010. Pasadena Star News, Lorrie Thomas, The Marketing Therapist®, will be taking social media to moms and teens at the sold out Girl Scouts of San Gorgonio Believe in Girls (B.I.G.) Expo, Saturday, January 30th at the Ontario Convention Center.
December 22nd, 2009. Lorrie Thomas, The Marketing Therapist®, quoted in AdvanceWeb about Navigating the Digital World - How to use social media successfully.
November 5th, 2009. NYConvergence  reports on Social Media Club NYC where Lorrie Thomas, discussed the new blogging FTC guidelines.
September 21st, 2009. St. Louis Today, Lorrie Thomas, social media expert, quoted on building your brand through social media outlets.
July 8th, 2009. Lorrie Thomas on the Online Marketing with RSS Ray Show on PPC Secrets
June 2nd, 2009. Lorrie Thomas interviewed by Rachel Meranus on Entrepreneur.com about how she is able to increase exposure for her clients by positioning them as experts to the media.
May 5th, 2009. Lorrie Thomas writes for Web Marketing Today on how Local Businesses Can Profit from PPC Advertising
April 16th, 2009. Business Management Daily Lorrie Thomas, online brand management expert, quoted on focusing efforts on building brand awareness.
February 27, 2009. E-Commerce Times. 7 Tips for Affiliate Networking Success
February 12, 2009 CRM News. Quoted in SEM and the Small Biz: Desperately Seeking Success (Part 2)
February 11, 2009 CRM News. Quoted in SEM and the Small Biz: Desperately Seeking Success (Part 1)
February 3, 2009. DM News. Lorrie Thomas quoted as a "contender" debating "How would consolidation affect search?" with Miguel Salcido of eVisibility after Google backed away from a shared advertising agreement with Yahoo.
February 2009 - PMA Magazine. Lorrie Thomas interviewed by Jennifer Kruger about Social Media Marketing. (pdf) "Social media is the future of marketing... the possibilities are endless." Magazine article for digital marketing professionals fueled with quotes from Lorrie Thomas on how social media is a low cost/no cost marketing medium.
February 3, 2009 - Lorrie Thomas writes for Web Marketing Today on SEO Secrets for Locally Based Business
January 20, 2009 - DIMAcast interviews Lorrie Thomas on Social Media
January 9, 2009 - Businesses should outsource tax prep in recession
January 8, 2009 - The Oregonian. Small Talk - Notes and advice on running small businesses
December 23, 2009 - TechNewsWorld Privacy Policies: The Good, the Bad and the Witty >
December 23, 2009 - eCommerce Times - Featured Example on Privacy Policies
Privacy statements are all over the Web, it seems, and they’re pretty much universally ignored. That’s because the legal tracts that most companies display are the epitome of user-unfriendliness. A few mavericks are trying a different approach, though, with statements that are clear, concise -- and sometimes even entertaining.
December 16, 2009 - LotusJump Blog - 1 Tuesday Tip: Toot Your Own Horn
Lorrie Teaches Youth to become Instapreneurs via Web Marketing Therapy